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Turn visitors and conversions into a conversion rate, in percent and per-hundred terms.
Turn visitors and conversions into a conversion rate, in percent and per-hundred terms.
Enter values above and click Calculate — results will appear here with the formula explained.
Conversion rate is the great normalizer of web analytics: whatever the traffic level, dividing conversions by visitors yields a comparable efficiency score. Landing pages, checkout funnels and signup flows all live and die by this number.
'Good' depends fiercely on context — e-commerce sites might convert at 2–3% while niche B2B demo requests run far lower on smaller, warmer audiences. Trending your own rate over time beats benchmarking against averages built from unlike situations.
Turn visitors and conversions into a conversion rate, in percent and per-hundred terms. Formula: conversion rate = conversions ÷ visitors × 100. Example: 25,000 visitors producing 750 orders converts at 3% — meaning one sale per 33.3 visitors.
Conversion rate is the great normalizer of web analytics: whatever the traffic level, dividing conversions by visitors yields a comparable efficiency score. Landing pages, checkout funnels and signup flows all live and die by this number.
'Good' depends fiercely on context — e-commerce sites might convert at 2–3% while niche B2B demo requests run far lower on smaller, warmer audiences. Trending your own rate over time beats benchmarking against averages built from unlike situations.
25,000 visitors producing 750 orders converts at 3% — meaning one sale per 33.3 visitors. Doubling traffic at the same rate doubles orders; lifting rate to 4% does too, without extra ad spend.
Formulas are standard public references (see our methodology). External standards are cited in the text where they apply.
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