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Calculate UGC rates with breakdown: base, videos, hooks, raw footage, usage, whitelisting and rush fees.
Calculate UGC rates with breakdown: base, videos, hooks, raw footage, usage, whitelisting and rush fees.
Enter values above and click Calculate — results will appear here with the formula explained.
UGC pricing is modular. Start from base per video (covers 30s, 1 hook, 1 revision, 1 month organic), then add: extra hooks $50 each, raw footage +30% of base, extra revisions $50 each, paid usage 50% of base per 3 months, whitelisting $100-200 per month, exclusivity $100 per month, rush +25% total. Region adjusts slightly (UK/EU 0.9×, Global 1.1×).
This is a recommended framework, not a mandatory industry rate. UGC has no fixed standard — this helps you quote transparently. Adjust base to your experience: $150-300 micro, $300-600 mid, $600+ established. Creators with proven conversion data (past CTR, CPC, ROAS lifts) routinely command 2–3× these bands — performance evidence is the fastest rate lever in the business.
Usage rights are where creators most often undercharge. Organic-only posting for 30 days is the base case; every extension — longer windows, paid amplification, whitelisting through Spark/creator-ads, cross-platform reposting — multiplies the value the brand extracts and should multiply the fee. A video generating $50,000 in attributed revenue on a $250 flat fee is a 200× return for the brand and a pay cut in disguise for the creator.
Whitelisting versus dark-post usage versus full ownership are three different products: whitelisting (ads run from your handle) rents your social proof and costs $100–300/month; usage licenses rent the content for brand channels; full buyouts transfer ownership and should price near the content's expected lifetime value. Never bundle all three into the base rate — itemize, so brands choose (and pay for) what they actually need.
Exclusivity and category conflicts carry opportunity cost that must be priced, not gifted. Blocking competing-brand work for 3–6 months can cost several forgone deals; $100+/month minimums exist so creators don't discover the cost after signing. Rush fees (+25%) protect calendars the same way — urgency pricing keeps rush work profitable instead of merely stressful.
For brands reading this: creator pricing reflects production, performance risk and rights value, not just follower counts. Micro-creators with authentic audiences often outperform celebrities on CPA; paying usage and whitelisting fairly keeps your best creators available for the next campaign instead of one-and-done.
Calculate UGC rates with breakdown: base, videos, hooks, raw footage, usage, whitelisting and rush fees. Formula: Total = base×videos + hooks×$50 + rawFootage30% + revisions×$50 + usage fees + whitelisting + exclusivity + rush.
UGC pricing is modular. Start from base per video (covers 30s, 1 hook, 1 revision, 1 month organic), then add: extra hooks $50 each, raw footage +30% of base, extra revisions $50 each, paid usage 50% of base per 3 months, whitelisting $100-200 per month, exclusivity $100 per month, rush +25% total. Region adjusts slightly (UK/EU 0.9×, Global 1.1×).
This is a recommended framework, not a mandatory industry rate. UGC has no fixed standard — this helps you quote transparently. Adjust base to your experience: $150-300 micro, $300-600 mid, $600+ established. Creators with proven conversion data (past CTR, CPC, ROAS lifts) routinely command 2–3× these bands — performance evidence is the fastest rate lever in the business.
Usage rights are where creators most often undercharge. Organic-only posting for 30 days is the base case; every extension — longer windows, paid amplification, whitelisting through Spark/creator-ads, cross-platform reposting — multiplies the value the brand extracts and should multiply the fee. A video generating $50,000 in attributed revenue on a $250 flat fee is a 200× return for the brand and a pay cut in disguise for the creator.
Whitelisting versus dark-post usage versus full ownership are three different products: whitelisting (ads run from your handle) rents your social proof and costs $100–300/month; usage licenses rent the content for brand channels; full buyouts transfer ownership and should price near the content's expected lifetime value. Never bundle all three into the base rate — itemize, so brands choose (and pay for) what they actually need.
Exclusivity and category conflicts carry opportunity cost that must be priced, not gifted. Blocking competing-brand work for 3–6 months can cost several forgone deals; $100+/month minimums exist so creators don't discover the cost after signing. Rush fees (+25%) protect calendars the same way — urgency pricing keeps rush work profitable instead of merely stressful.
For brands reading this: creator pricing reflects production, performance risk and rights value, not just follower counts. Micro-creators with authentic audiences often outperform celebrities on CPA; paying usage and whitelisting fairly keeps your best creators available for the next campaign instead of one-and-done.
Base $250 ×3 = $750 + 2 extra hooks $100 + raw footage 30% ($225) + paid usage 3 months $375 + rush 25% ($387) = ~$1,837 total, $612 per video effective. A premium variant with whitelisting ($150×3 months = $450) and 3-month exclusivity ($300) on the same package lands near $2,600 — showing how rights, not filming, dominate professional quotes.
Formulas are standard public references (see our methodology). External standards are cited in the text where they apply.
Last reviewed: September 2026 · Report an error